Term life insurance helps protect the people who depend on you for a set number of years. It generally costs less initially than permanent coverage and does not build cash value.
Illustration only—not a projection of your expenses or a recommended policy term.
THE ESSENTIALS
Protection for the years they depend on you.
A term policy pays the people you name if you die while coverage is active, subject to its terms. It can help with a mortgage, everyday expenses, or the years your children depend on you. Most term policies pay nothing if you outlive the term.
Your beneficiaries can submit a claim for a covered death.
Coverage starts according to the issued policy—not when you explore or submit a request.
01 / What matters now
Life has a few overlapping chapters.
Imagine Alex and Jordan: two parents planning for a mortgage, raising a child, and keeping their household running. Their example commitments end at different times.
Alex & Jordan’s exampleResponsibilities over time
20-year term
Term ends
Today10 years20 years30 years
HousingHousehold supportRaising a child
Different responsibilities can overlap.
Fictional household. Shapes illustrate a concept, not expenses, benefit amounts, or a recommended term.
02 / A period of protection
Coverage puts a window around them.
A 20-year term creates a defined period of protection. It does not make every responsibility disappear when those 20 years are over.
Alex & Jordan’s exampleA 20-year coverage window
20-year term
Term ends
Today10 years20 years30 years
HousingHousehold supportRaising a child
The shaded window marks the selected term.
Fictional household. Shapes illustrate a concept, not expenses, benefit amounts, or a recommended term.
03 / What comes after
The next chapter needs a fresh look.
In this example, housing and household support continue beyond year 20. That is a reason to revisit the plan—not a prediction of what your family will need.
Alex & Jordan’s exampleSome needs continue
20-year term
Term ends
Today10 years20 years30 years
HousingHousehold supportRaising a child
The highlighted tail sits outside this term.
Fictional household. Shapes illustrate a concept, not expenses, benefit amounts, or a recommended term.
Alex & Jordan’s exampleResponsibilities over time
20-year term
Term ends
Today10 years20 years30 years
HousingHousehold supportRaising a child
Different responsibilities can overlap.
Fictional household. Shapes illustrate a concept, not expenses, benefit amounts, or a recommended term.
THE TIMELINE
How long is your chapter?
Try a duration. The shaded area shows the coverage period; your responsibilities may continue beyond it.
A longer chapter: compare this period with the years your household expects to depend on your support.
20 yearsof selected coverage
Term coverage
Today+10+20+30+40
SAME FICTIONAL HOUSEHOLD
Mortgage25 years
5 years beyond the selected term
Raising a child18 years
Within the selected term
Household support30 years
10 years beyond the selected term
2 example commitments extend beyond a 20-year term.
Outside the selected term
Illustrative timelines, not your projected needs. Available terms vary by insurer.
What would need to continue?
Income & careEveryday support+
Housing & debtsCommitments left behind+
Future plansEducation and other goals+
Resources already availableSavings, other income, existing coverage−
The gap to discuss
THE AMOUNT
Start with their life. Then consider a number.
Think beyond salary. Childcare, household work, and employment benefits can also cost money to replace.
Consider debts and future plans alongside savings, other income, and existing insurance. Avoid counting the same expense twice.
Parents, partners, caregivers, homeowners, and business owners may have different needs. If nobody depends on you and you can meet final expenses, your need may be smaller.
The benefit stays level. Premiums are generally fixed for the selected term.
StartBenefit during the termLaterShape illustration only. No rates or benefit amounts shown.
THE COST
A steady premium. For a defined period.
With level term, the scheduled premium generally stays fixed during the initial term. Your starting price depends on age, health, tobacco use, benefit size, and duration.
No-exam underwriting still involves eligibility checks. A medical exam or additional information may be required.
Illustrative level premium
Same scheduled premium
Policy beginsInitial term ends
Not a quote. Renewal premiums can be higher.
THE TRADEOFFS
Cover a period. Or plan for a lifetime.
Start with how long you need protection, then compare costs and cash-value features.
EXPLORING TERM LIFE
A defined chapter.
Coverage for a chosen period, generally without cash value and with lower initial premiums.
Explore the differences. This selection is not a recommendation.
DurationSelected period
Coverage beginsInitial term ends
Cash valueGenerally none
Initial costTypically lower
For comparable benefits. Shapes show direction, not prices or a cost ratio.
Required premiums and policy conditions apply. Cash-value access can affect benefits; review charges and guarantees. NAIC coverage guide
Term life and whole life at a glance
Consideration
Term life
Whole life
Duration
A selected period
Designed for lifelong coverage¹
Premiums
Usually lower initially
Usually higher for the same benefit
Cash value
Generally none
Builds cash value under policy terms
Planning focus
Time-limited responsibilities
Lifelong needs and cash-value features
What to review
Expiry, renewal, conversion
Guarantees, costs, loans, surrender terms
¹ Subject to required premiums and policy terms. Loans can reduce benefits. Whole life is one form of permanent insurance. NAIC guidance
LIFE DOES NOT FOLLOW A SCRIPT
What happens if…
Choose a moment. See what it could mean for a term policy.
01Policy in force
02Claim reviewed
03Covered benefit
Illustrative sequence. No claim or coverage status is being shown.
Protection can become support.
If the insured dies from a covered cause while the policy is in force, beneficiaries can file a claim for the benefit.
Details that matter
Payment depends on policy terms, exclusions, and claim review. Application accuracy and contestability provisions matter.